Guide to independent music promotion.

Essential independent music promotion tactics.

Here are a few tips and guidelines on promoting yourself as an artist.

Independent music promotion: Getting radio stations to play your songs

Getting your music on the radio can be a bit difficult. Gone are the times when DJs would choose their own music. Nowadays you have to encounter Music Directors. Even worse is the fact that most radio stations are now owned by a small number of companies. If you're turned down by one company, then you know what that means. You can't get access to a whole chain of radio stations.

Getting airplay on radio stations is however, not impossible. What I would advise an artist to do is to try to make contact with college or public radio stations in his/her area. Try to get on shows which feature new and upcoming local artists. Make friends with the radio personalities. Try your best to win them as fans.

Independent music promotion: Booking gigs on your own... or through a booking agent.

You could either book gigs on your own, or ultimately, through a booking agent.

Don't be afraid to call club owners. Just pick up the phone (as they say) and make some calls. You may be surprised at the number of connections you make. One thing I know is that procrastination has never worked for me. I don't know if it has worked for others.

You may even offer to play for free, if nothing else works. Nobody at the club knows that you aren't getting paid. It happens more than you probably think. Sometimes you see bands playing at specific locations and think they're getting paid, when really they're not. When you get gigs, try to use the opportunity to build a fan base. Make sure that you do all the marketing you can to get folks to flock to the venue.

Since you now have a connection with the club owners, you can try finding out what booking agents they use. Try to contact these booking agents. Send them your CD. If you're attracting lots of people to the club or clubs you play at, then they will be more than eager to work as your agent.

Good luck in all your independent music promotion undertakings.

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